Built around what you actually do.
Every site is shaped by your own answers about your practice and your clients — so the layout, copy, and contact paths reflect how your firm actually works, not generic legal-industry filler.
When someone searches for a local family lawyer, does your site make the case for you?
We build custom sites for family-law firms — drafted from a 20-minute intake, live in about two weeks. $199 a month, no contract.
Built for how family-law clients actually find and choose a firm.
Found by Google and AI.
Family-law keyword targeting, schema markup, Google Business Profile integration, and content structured for citation by AI engines like ChatGPT and Claude. Built into every site at launch, not sold as an add-on later.
Compliance is in the bones.
We follow a conservative content baseline that's safe in every state. No invented testimonials, no specialist claims, the standard disclaimers in every footer. Anything that touches a state-specific rule is reviewed manually before launch.
One firm, presented beautifully — from desktop to pocket.
Every page is built to feel considered the moment a prospective client lands — on a wide monitor or a phone on the bus.
You’re working with people, not a platform.
I’m Blake — five years at a digital agency designing and building websites for law firms and other professional service businesses before starting First Counsel. The pattern that kept surfacing: small firms paying agency prices for sites that didn’t perform, or settling for templates that didn’t reflect them. The productized model is what came out of trying to fix that — focused enough to be affordable, built carefully enough to do the job.
The process
You do the twenty minutes. We do the rest.
- 01
Start your intake
A guided intake, about twenty minutes. Your practice areas, your clients, your city, the work you want more of. Nothing to prepare beforehand.
- 02
We build your site
We turn your intake answers into a finished site — the design, the copy, and the page structure, all produced for your firm.
- 03
You review, then we launch
You see the finished site before anything goes live, with two rounds of revisions included. Once it's right, we connect your domain and handle hosting and setup.
Start intake
About twenty minutes. Nothing to prepare beforehand.
Selected work
See the work.
What we believe
What we believe about family law websites.
Three principles guide the work. They show up in the model, the price, and the site itself.
You shouldn’t have to manage it.
Getting a site built shouldn’t cost you status meetings, email threads, or weeks of chasing a designer for an update. The work is ours to carry, not yours to manage — calls available whenever you want them, never required to keep things moving.
You shouldn’t have to choose.
The usual trade-off between speed, cost, and quality is a planning problem, not a law of nature. Specializing in one practice area is what makes all three possible. That’s the model.
It should pay for itself.
It should bring in work, not just exist. At $199/month, a single new client covers years of service. Anything past that is upside.
Pricing
One price. Everything included.
Start today
Join First Counsel
Monthly subscription
Pause or cancel anytime$199/ month
Included
- Custom design built around your practice
- Custom copy drawn from your intake
- Family-law SEO and AI-engine optimization
- Hosting, SSL, and domain setup
- Mobile-responsive and accessible
- Bar-compliant content and disclaimers
- Two rounds of revisions before launch
- One round of edits per month after launch
Cancel any time
One click in your portal. No retention sequence.
Yours after 6 months
We hand over the repo, content, and brand assets. Host anywhere.